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How Nichia Lighting Solutions and Latest Products Have Grabbed the Attention of the Lighting Industry

Selecting and balancing color temperatures, responding to natural biological rhythms, space restrictions and high efficacy are among the many modern demands of the lighting market that have been slowed down by the economic repercussions of COVID-19, but not for Nichia!

How has Nichia adjusted?

The rapidly changing market scenario of the commercial lighting market has resulted in declining revenue for many manufacturers and has led to shifts within the industry as manufacturers ultimately look to focus efforts on areas they excel. For example, many companies have spun off or sold their lighting businesses, such as Philips in 2016, Current, powered by GE in 2018, and a recent announcement by Eaton to spin off its lighting segment by the end of 2019.

In an unstable market where many projects are on hold, Nichia is staying on course with their commitment to show customers a safe and reliable path forward. They continue to produce and invest in the development of new technologies to maintain sustainability for customers.

  • General Illumination
  • LCD Backlighting
  • Laser Diodes
  • LED Lighting
  • Automotive
  • Video Display

How does Nichia take advantage of the quickly evolving lighting market?

Many LED suppliers across the industry have been forced to slowdown or exit the industry due to uncertainty of the lighting market. Some companies have continued research and development activities, but many have opted to sell off their portfolios as the on-again, off-again US tariff situation has only aggravated the problem. Nichia has been able to curtail these issues. As a Japan-based company, tariffs and trade conflicts are not an issue for their products and despite the decline of many of their competitors, they continue to surge and invest in developing new technologies to maintain sustainability for customers.


Wednesday, May 27th 2020 at 1:00 PM EDT

LED Sustainability in a Volatile Market

How Nichia has recently grabbed the attention of the lighting industry

Topics covered will include:

  • Understanding and adapting to the ever-changing market landscape
  • How they are staying on course through the economic slowdown of COVID-19
  • The latest products and innovations that make that happen! 

Registration deadline: Tuesday, May 26th 2020

You will hear from:

Erik Swenson - General Manager, Nichia America Corporation

Erik Swenson

General Manager 
Nichia America Corporation

Jason Sarkozi - West Coast Sales Manager, Nichia America Corporation
Jason Sarkozi

West Coast Sales Manager
Nichia America Corporation